GHX: Management Biographies

Rich Potero
President & CEO
Rich joined GHX Industrial in September 2020 as President. Rich is responsible for leading the GHX organization and execution of the Fluid Conveyance business strategy to provide best in class products and services to customers. Prior to joining GHX, Rich spent over 20 years in leadership roles with ERIKS NA, Sonepar NA and Pitney Bowes. Rich obtained a Bachelor of Arts degree in Political Science from West Chester University in Pennsylvania.

Roy Torres
Vice President, Sourcing & Supply Chain

Roy has served as Vice President of Sourcing and Supply Chain for GHX since its formation. His responsibilities include product management, purchasing, inventory, visual merchandising and distribution. Prior to joining GHX, Roy had over 25 years of experience in the automotive aftermarket with Hi-Lo Auto Parts, and Transcom USA. Roy received a Bachelor of Business Administration degree in Accounting from the University of Houston.

Tom Livesay
Vice President, Sales

Tom joined GHX in 2019 as Vice President of Sales and is responsible for leading all of GHX Industrial sales teams and programs. Prior to joining GHX, Tom served in numerous positions including Director for Mergers & Acquisitions, Regional Vice President, Area Manager, Regional Sales Manager, and Outside Sales, spanning a career of over 28 years in Industrial Distribution.

Brad Hoffman
Vice President, Operations

Brad joined GHX Industrial in January 2017 as the Vice President of Operations and is responsible for operational and customer service excellence of the organization. Prior to joining GHX, Brad had over twenty years of leadership experience focused in operations, manufacturing, supply chain, and sales with Weir Oil and Gas, Flowserve, Rochester Gauges, and Honeywell International. Brad received his Bachelor's of Science in Manufacturing Engineering from the University of Nebraska, and his MBS from Southern Methodist University.

Dan Maddox
Chief Financial Officer

As Chief Financial Officer, Mr. Maddox is responsible for managing all aspects of UDG’s financial affairs. He has been a part of the UDG family of companies since joining GHX Industrial in 2008. Prior to joining GHX, he served as Vice President and Chief Accounting Officer for Kaiser Aluminum Corporation. Mr. Maddox began his career with Arthur Andersen LLP serving clients in a wide range of industries. He earned a Bachelor of Business Administration in Accounting from the University of Texas.

Cliff Nelson
Chief Information Officer

As Chief Information Officer, Mr. Nelson is responsible for developing and executing Information Technology strategies that align with corporate business objectives with particular focus on sales growth and operational excellence for UDG and its subsidiary companies, United Central Industrial Supply and GHX Industrial. Cliff joined UDG in 2013. Previously, he served as Senior Business Consultant for Sparkhound and as Vice President of Information Technology for DXP Enterprises. He earned a B.A. degree from Stephen F. Austin State University in Economics and Political Science and an M.B.A from Southern New Hampshire University.
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